Eco-Friendly Makeup Brands to Try in 2024

1. RMS Beauty

RMS Beauty, founded by makeup artist Rose-Marie Swift, is known for its clean, organic, and sustainable makeup products. The brand uses raw, food-grade, and organic ingredients, ensuring that their products nourish the skin while providing excellent performance.

• Key Products: “Un” Cover-Up Concealer, Living Luminizer, Lip2Cheek
• Sustainability Practices: RMS Beauty prioritizes recyclable packaging and has introduced refillable options for some of its products. They avoid using harmful chemicals and focus on sustainable sourcing of their ingredients.

2. Ilia Beauty

Ilia Beauty combines skincare and makeup, creating products that enhance natural beauty while protecting and nourishing the skin. The brand emphasizes transparency in their ingredient lists and formulations, ensuring that all products are safe and effective.

• Key Products: Super Serum Skin Tint SPF 40, Limitless Lash Mascara, Multi-Stick
• Sustainability Practices: Ilia Beauty uses recycled aluminum and glass packaging, and they offer a mail-back recycling program for their empties. The brand is also committed to ethical sourcing and uses organic and sustainably harvested ingredients.

3. Elate Cosmetics

Elate Cosmetics focuses on creating high-performance, vegan, and cruelty-free makeup with sustainability at its core. The brand’s mission is to empower everyone to make sustainable choices without compromising on quality or style.

• Key Products: Universal Creme, Brow Balm, Uplift Foundation
• Sustainability Practices: Elate uses bamboo, aluminum, and seed paper in their packaging, which are all biodegradable or recyclable. They also offer refillable products and aim to be a zero-waste company.

4. Aether Beauty

Aether Beauty, founded by former Sephora product developer Tiila Abbitt, is known for its high-quality, clean, and sustainable makeup products, particularly their eyeshadow palettes. The brand focuses on creating makeup that is good for the skin and the environment.

• Key Products: Rose Quartz Crystal Gemstone Palette, Supernova Crushed Diamond Highlighter
• Sustainability Practices: Aether Beauty uses recycled and recyclable packaging, and their products are free from parabens, sulfates, and synthetic fragrances. They also donate a portion of their proceeds to environmental charities.

5. Kjaer Weis

Kjaer Weis offers luxury organic makeup that combines high-performance with sustainability. The brand, founded by makeup artist Kirsten Kjaer Weis, is known for its chic and eco-friendly packaging and its commitment to using the best natural ingredients.

• Key Products: Cream Blush, Foundation, Lip Tint
• Sustainability Practices: Kjaer Weis uses refillable metal compacts and recyclable paper packaging. The brand sources organic ingredients and ensures that their products are free from harmful chemicals.

6. Ere Perez

Ere Perez Natural Cosmetics creates clean, healthy, and sustainable beauty products. The brand focuses on natural, ethically sourced ingredients and offers a wide range of makeup and skincare products that cater to various skin types and concerns.

• Key Products: Oat Milk Foundation, Carrot Colour Pot, Almond Mascara
• Sustainability Practices: Ere Perez uses eco-friendly packaging made from recyclable materials, and their products are free from harsh chemicals. They also support various environmental and social causes.

7. Tata Harper

Tata Harper is a pioneer in the clean beauty movement, offering luxurious skincare and makeup products that are made with natural and organic ingredients. The brand is known for its commitment to sustainability and transparency.

• Key Products: Volumizing Lip and Cheek Tint, Illuminating Moisturizer, Very Highlighting
• Sustainability Practices: Tata Harper uses glass packaging and sustainable sourcing for their ingredients. They also operate their own farm in Vermont, where they grow many of the plants used in their formulations.

8. Alima Pure

Alima Pure offers minimalist, high-performance makeup made from natural ingredients. The brand is dedicated to sustainability and creating products that enhance natural beauty without compromising on quality or ethics.

• Key Products: Satin Matte Foundation, Pressed Eyeshadow, Natural Definition Mascara
• Sustainability Practices: Alima Pure uses refillable compacts, recyclable packaging, and carbon-neutral shipping. They also offset their carbon emissions and donate to environmental causes.

9. W3LL PEOPLE

W3LL PEOPLE is known for its clean, natural makeup that delivers professional results. The brand focuses on creating makeup that not only looks good but also improves the health of the skin.

• Key Products: Bio Correct Multi-Action Concealer, Expressionist Volumizing Mascara, Nudist Multi-Use Cream Stick
• Sustainability Practices: W3LL PEOPLE uses eco-friendly packaging, including recycled materials and biodegradable options. They are also committed to ethical sourcing and cruelty-free practices.

10. Beautycounter

Beautycounter is a leader in the clean beauty industry, known for its rigorous safety standards and commitment to transparency. The brand offers a wide range of makeup and skincare products that are both effective and safe.

• Key Products: Dew Skin Tinted Moisturizer, Brilliant Brow Gel, Color Pinch Cream Blusher
• Sustainability Practices: Beautycounter uses sustainable packaging, including recyclable and refillable options. They advocate for better beauty regulations and support various environmental initiatives.

Conclusion

The beauty industry is evolving, and many brands are stepping up to create products that are not only effective but also environmentally friendly. By choosing eco-friendly makeup brands, you can enjoy high-quality products while supporting sustainability and ethical practices. Whether you’re looking for luxurious formulas, innovative packaging, or commitment to green initiatives, these brands offer something for every eco-conscious beauty enthusiast. Trying these brands in 2024 will not only enhance your beauty routine but also contribute to a healthier planet.